The Erva Team
Jhon Macias
Founder and CEO
Jhon Macias, the CEO and Founder of Erva Edibles has a story that is as rich and diverse as the products he creates. Born in Colombia and moving to the United States as a young adult, he brought with him big dreams and a strong entrepreneurial spirit that has been the cornerstone of his career. For Jhon, the path to success has always been as significant as the destination.
Jhon turned his lifelong dream into reality in 2022 and launched Erva. His mission was clear: to make the exceptional wellness benefits of cannabis accessible to everyone and guarantee that each product delivers a positive and unforgettable experience.
Immersing himself in the cannabis industry, he has committed himself to a deep understanding of cannabis and its infinite benefits to the human body. His passion for innovation is relentless. He devotes countless hours to creating and refining formulas, ensuring every product embodies the highest quality standards. Central to Erva’s principles is Jhon’s unwavering commitment to producing the finest-tasting cannabis gummies available. He firmly believes that edibles should transcend mere effectiveness, offering a sensory delight that enhances the entire experience.
At Erva, we believe in upholding three fundamental principles – quality, integrity, and transparency – in every aspect of our business. These values are deeply ingrained in our corporate culture and have enabled us to establish a strong foundation of trust with our valued customers. Our unwavering commitment to these principles has helped us build a reputation of reliability and trustworthiness, ultimately contributing to our success in the marketplace.
Jhon is deeply committed to environmental sustainability and consistently employs eco-friendly practices. This commitment is demonstrated through the use of compostable packaging and, whenever possible, organic ingredients.
Lisa Sanders
CFO
Lisa Sanders serves as the CFO at Erva, boasting a distinguished career across various leadership positions, including executive and C-suite roles. Her multifaceted experience covers areas such as Operations, Finance, HR, Talent, and Marketing. Known for her deep expertise, Lisa is equally dedicated to fostering leadership skills in executives, focusing on achieving solid business outcomes. As an executive and performance coach, she has been pivotal in implementing transformative organizational changes. Her specialty lies in synchronizing team efforts with key business goals and effectively turning strategic visions into actionable success. .
In her relentless pursuit of excellence, Lisa has emerged as a thought leader, contributing as a published author for Forbes Expert Councils. Her writings offer deep insights into leadership and organizational growth, reflecting her vast experience in these realms. Furthermore, Lisa’s commitment to empowering women in leadership is exemplified through her role as a founding member of CHIEF. A private network built to drive more women into positions of power and keep them there. CHIEF is the only organization specifically designed for the most powerful women executives to magnify their influence and pave the way to bring others with them. Lisa’s unique blend of strategic insight, leadership development expertise, and advocacy for female empowerment cements her status as a dynamic and influential figure in the corporate world.
Beyond her executive responsibilities, Lisa holds seats on several Boards of Directors for companies ranging from technology, manufacturing, and retail to impact-driven sectors, underscoring her as a dynamic and essential resource for organizations pursuing leadership that blends seasoned experience with a commitment to innovation and success. As an active speaker, she graces various events, from keynotes at large conferences and podcasts to intimate group discussions.
As a champion of Diversity, Equity, Inclusion, and Belonging (DEIB), Lisa’s leadership philosophy is deeply rooted in creating people-centric organizations. She employs a hands-on approach to cultivating a company culture that fosters growth, empowerment, and empathy. Her dedication to these principles shapes her professional endeavors and serves as a guiding beacon for organizations striving to create meaningful and lasting change.
Lisa’s decades of executive experience and leadership inform her current responsibilities at Erva, helping to shape the direction of the company in a variety of ways, including product, finance, marketing, and operations. Thanks to Lisa’s contributions, Erva is quickly evolving into a successful, growth and values-driven organization.
Nathan Nakahara
Head of Marketing
Nathan Nakahara is the Head of Marketing at Erva, a position he has earned through a progressive career that includes roles as a Growth Marketing Manager and Director of Go-To-Market (GTM) strategies, culminating in his success as Director of Marketing. Known for his analytical approach, Nathan is driven by a relentless curiosity to dissect complex challenges and craft effective solutions.
Nathan’s academic background is as impressive as his professional journey. He is an alumnus of Babson College, renowned for being the #1 entrepreneurial college in the United States and ranked #3 globally. Babson’s unique focus on entrepreneurial thought and action, coupled with its rigorous curriculum, has equipped Nathan with an unparalleled perspective on business leadership and innovation.
In his role at Erva, Nathan’s comprehensive understanding of marketing, combined with his strategic GTM expertise, is crucial for the company’s growth and success. His ability to navigate market dynamics, coupled with an entrepreneurial mindset, positions him to lead Erva towards achieving new standards of excellence in the industry.
Anthony Sgro
Marketing Lead
Anthony has 10 years of design, marketing and business growth experience, from IT and technology companies, to online retail and architecture. Having worked closely with business leadership in various marketing roles, as well as gained insights in the trenches of the performance advertising space at Pandora Radio, his skillset spans both the practical, everyday execution of marketing, product development and operations, to the big-picture thinking to guide companies towards sustainable, ethical growth. With a keen eye for designing beautiful, functional experiences, Anthony brings his solution-oriented approach to growing and evolving Erva’s presence in the cannabis space to benefit customers, dispensaries and healthy, balanced growth of the company.
