The Erva Blog
Planted Ep.111 – Erva Edibles
Tune in to our incredible podcast episode with Sara Payan on ‘Planted with Sara’ last week! We dove deep into why education about cannabis is crucial, discussed the urgency of diversity in leadership within the industry, and explored how marketing must evolve for the cannabis sector to flourish. Don’t miss out—catch the full conversation
The Importance of Pairing Quantitative and Qualitative Data in the Cannabis Industry
In the world of market research, numbers reign supreme. Companies rely heavily on quantitative data to guide their strategic decisions. But to fully understand the cannabis market and make informed decisions, you must pair numbers with insights. This combo provides a powerful tool. It helps you gain consumer intel and will drive better product and marketing. The industry must prioritize collecting and sharing qualitative data to harness its full potential
Shifting Perspectives: Why the Cannabis Industry Requires Business-Driven Leadership
The cannabis industry is facing a significant problem – a high rate of employee turnover. Statistics show that this trend is escalating and needs to be addressed by identifying the underlying causes and adopting a more business-focused approach. In this blog, I explore the factors driving this high turnover rate, highlights the importance of hiring experienced business professionals, and advocates for a new leadership paradigm that can transform the cannabis industry.
Unlocking the Potential of Medical Cannabis Edibles
Thanks to cutting-edge technology and in-depth research, we’re leading the way into a new era. Our edibles are all about accessibility and tailored experiences. The dawn of medical marijuana programs in numerous states and its full-blown legalization for adults in trail-blazing territories like California and Colorado has transformed the landscape significantly. These changes have opened the doors to unprecedented access and ushered in a fresh wave of social endorsement.
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The Rise of Women Entrepreneurs in the Cannabis Industry
In the rapidly changing world of cannabis, where legal landscapes shift, and political winds are unpredictable, a transformation is underway: the ascent of women as leaders and innovators in the industry. These trailblazers aren’t just entering the scene; they’re leading it, redefining what leadership looks like in a traditionally male-dominated field.
Rooted in History: The Pioneering Influence of Women in the Cannabis Industry
As Women’s History Month unfolds, we at Erva pay tribute to the pioneering women in the cannabis sector. It’s easy to overlook the era when cannabis was far from accessible and frequently labeled as a drug, a perception that, regrettably, persists in some circles today.
Meeting the Growing Demand: The Critical Role of Customized Software in Cannabis Business Success
As the cannabis industry keeps growing, it’s becoming increasingly clear that there’s a demand for software tools tailored to meet the unique needs and challenges of this thriving sector. This isn’t just a passing fancy but a critical requirement that’s as essential for the cannabis industry as soil and sunlight are for the plants themselves.
Medical Marijuana-Infused Edibles - Part 1: Dosing
Dive into the subtle art of finding your perfect balance with plant-based gummies. Discover the gentle art of dosing and how a controlled approach can enhance your relaxation journey.
The Entourage Effect: How CBD and THC Work Together to Enhance Your Experience
In the realm of natural wellness and holistic health, the symbiotic relationship between CBD and THC, two of the most renowned compounds derived from the cannabis plant, has captivated the curiosity of many. Yet, the true magic unfolds not in their individual prowess but in the symbiosis that emerges when they unite—an enchanting phenomenon known as the “Entourage Effect.” Find out about this fascinating phenomenon and what it means for your edibles experience.
Debunking the Myths: Understanding Sativa, Indica, and the Role of Medical Marijuana and Edibles
The evolving narrative of cannabis, popularly known as marijuana, is laden with a myriad of myths and misconceptions, particularly around the binary distinctions of Cannabis sativa and Cannabis indica. We often hear that sativa strains offer uplifting, cerebral effects, while indica strains are more likely to promote relaxation and sedation. But how accurate are these claims?
Navigating the Maze: Understanding Medical Marijuana Edibles
In the realm of medical marijuana, edibles introduce a unique set of variables that may not align with the traditional sativa and indica categorizations. Although they might be created from sativa, indica, or hybrid strains, edibles behave differently because of the way they are processed by the human body. This often leads to a misunderstanding of their effects and how to best utilize them for medicinal purposes.